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These are the questions we'll examine in this article. And why is it so important, what does it mean to have a strategy? One of the biggest mistakes made by novice affiliates is diving into their marketing campaign without a solid affiliate marketing strategy.

How you will convert your customers, how you will drive market traffic to your web site, your strategy should include things like: how you will present your offer to your market, in other words. Any affiliate marketing strategy worth its salt will cover multiple levels of planning.

Why?

Conversion is crucial to each step in the process. You must learn to think of the entire sales chain from beginning to end, quite simply.

Getting someone to click on your pay-per-click advertisement should be considered a 'conversion' because the individual has taken the desired action of clicking an ad that leads to your site, for example.

You need a strategy for creating an attractive opt-in page offer, in order to do this. You'll capture the visitor's name and email address to an opt-in list, ' Typically. You must determine how you will convert them into 'leads, once that visitor reaches your site.

Your follow up email series must be designed to convert that lead into a customer. Yet another strategy comes into play when you've gotten the lead onto your list.

This is important because the repeat customers are really your bread and butter. What types of follow up offers will you send to your list of existing customers? You also need a post-sale follow up strategy, if you desire serious affiliate income. Conversions on new leads will not make up the bulk of your profits, however.

You can replicate your current affiliate model into another niche. Consider your long-term strategy, if not. Do you want to remain in the same market niche indefinitely? Think about how to expand your affiliate business, finally.

And is a great long-term strategy for building your own affiliate empire, this will add an additional stream of income to your bottom line.